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Description
Identities for various clients and projects.
Fields
Branding, Design
Date
2012
Other Projects
  • VillageBrewery.com
  • 2013 Altima Teaser
  • Best Buy Next Class
  • Bestbuyon.com
  • Best Buy Spring Cameras
  • Little Boy Shoes
  • The Core Shopping
  • AT&T Holiday Campaign 2011
  • Of Fools & Gold
  • Lead, Follow
  • Control Records
  • Float or Flail
  • Musician's Guide
  • Before & After
  • Personal Illustrations
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  • VillageBrewery.com Village Brewery has deep roots in Calgary, Canada, and it was started with the desire to create excellent ales and lagers for friends and neighbours. They wanted their site to not only showcase their high quality brews, but also feature the people that helped along the way; that's why all the models are friends and partners of Village Brewery.

    Role: Concepting, Art Direction, Lead Design
    at The Evans Hunt Group
        2013 Art Direction, Graphic Design, Web Design
  • 2013 Altima Teaser Prior to the launch of the all new 2013 Altima, Nissan released a series of digital teaser videos to build excitement about the new vehicle. In the month leading up to the launch, a teaser was unlocked each week and users were able to unveil a detail of the Altima.

    Roles: Concepting Design
    At Critical Mass
        2012 Advertising, Graphic Design, Web Design
  • Best Buy Next Class Best Buy Next Class is a line of laptops perfectly designed for student life. Best Buy understands that students have specific wants and needs when it comes to their laptops - they want laptops that can be used for work and play, essays and chatting, graphing lab data and playing games. Our campaign highlights the two sides to students: their studious side and their fun side. No matter what you feel like doing, a Next Class laptop can handle it all.

    Role: Concepting, Lead Design
    At Critical Mass
        2012 Advertising, Art Direction, Design
  • Bestbuyon.com Best Buy On a is a Best Buy entertainment property dedicated to promoting the latest in tech and entertainment, from movies, gadgets and games to game-changers.

    Role: Concepting, Lead Design
    At Critical Mass
        2012 Design, Web Design
  • Best Buy Spring Cameras Best Buy wanted a campaign top showcase their latest array of camera technology from DSLRs to simple point-and-shoots. In collaboration with the creative team, I designed a sleek banner campaign based on the “personality” of each camera. The client was thrilled with the result.

    Role: Concepting, Art Direction, Design
    At Critical Mass
        2012 Advertising, Art Direction, Design
  • Little Boy Shoes In this concept, I rebranded Onitsuka Tiger shoes by Asics into a counterculture street product. Based on Japanese post-apocalyptic film language, WWII references and Japanese kawaii culture, Little Boy contrasts the severity of the expression “Little Boy” with a smiling Buddha.

    This project was featured in Applied Arts Magazine and Design School Confidential by Steven Heller.

    Grad portfolio
    Illustrations by Justin Tan
    Photos by Bradley Shuba
        2012 Advertising, Art Direction, Design
  • The Core Shopping The Core is Calgary's only downtown shopping centre. They wanted a site that would reflect the luxury brands, unique shopping opportunities, and beautifully remodelled building that they offer. We conveyed the style of The Core through a design that blends the fashion illustrations of Tanya Ling with playful elements that play with depth and space.

    Role: Concepting, Art Direction, Lead Design
    at The Evans Hunt Group
        2013 Art Direction, Graphic Design, Web Design
  • AT&T Holiday Campaign 2011 AT&T wanted a digital holiday campaign that offered flexibility for their large assortment of of products and services. They needed a solution that would maintain the AT&T brand look and feel while incorporating a fun take on holiday spirit.

    Leaning towards simple and fresh, the art direction focused on simple holiday imagery to create a clean and colourful campaign.The client was thrilled with the results.

    Role: Concepting, Design
    At Critical Mass
        2012 Advertising, Art Direction, Web Design
  • Of Fools & Gold Of Fools And Gold is the debut LP from Jason Zerbin. The artwork reflects the narrative of the album, the exploration and search for something deeper and more meaningful in our world. The imagery of sailing and discovery is used to invite the viewer into the adventure.

    Client: Jason Zerbin
        2012 Art Direction, Design, Illustration
  • Lead, Follow FFWD Magazine asked me to participate in a series which features the work of local artists. My contribution piece is inspired by the idea of "the blind leading the blind".

    Client: FFWD Magazine
        2012 Illustration
  • Control Records My concept for an exclusively vinyl music store that caters to all those crazy audiophiles out there. Because vinyl lovers are in the minority, why not pretend like vinyl is the way to go...in fact it's sponsored by the state. Orwellian, but only with music. Design pieces ranged from identity and ads to collectible toys and store design.

    Grad portfolio
        2012 Advertising, Design
  • Float or Flail The Joe wanted a hand-drawn, illustrative album cover. It was the perfect opportunity to draw a giant wolf man and create hand-drawn type.

    Client: The Joe
        2012 Packaging, Illustration, Design
  • Musician's Guide Vue Weekly Magazine released monthly articles on "How To Be A Musician", a guide to handling the challenges that an independent musician faces. I was asked to create a series of Sci-Fi illustrations for the stories.

    The articles are about home recording, studio recording, DIY releases, the modern record label, and strategies for conquering the industry.

    October 2008 - February 2009
    Client: Vue Weekly Magazine
        2012 Illustration
  • Before & After The artwork for this album was influenced by the idea of transformation. Inspired by the concept of before and after, the graphics started as big simple shapes and split into more complex units.

    Client: Efa Etoroma Jr. Trio
        2012 Packaging, Design, Art Direction
  • Personal Illustrations Exploration and personal illustration work.     2012 Illustration
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All works © Justin Tan 2012.
Please do not reproduce without the expressed written consent of Justin Tan.