Before & After

Before & After
Efa Etoroma Jr. Trio

Description

The artwork for this album was influenced by the idea of transformation. Inspired by the concept of before and after, the graphics started as big simple shapes and split into more complex units.

Client: Efa Etoroma Jr. Trio

Fields

Packaging, Design, Art Direction

Date

2012

Other Projects

Logos Identities for various clients and projects. 2012 Branding, Design
2013 Altima Teaser Site Prior to the launch of the all new 2013 Altima, Nissan released a series of digital teaser videos to build excitement about the new vehicle. In the month leading up to the launch, a teaser was unlocked each week and users were able to unveil a detail of the Altima.

Role: Concepting, Lead Design
At Critical Mass 2012 Advertising, Graphic Design, Web Design
Best Buy Next Class Best Buy Next Class is a line of laptops perfectly designed for student life. Best Buy understands that students have specific wants and needs when it comes to their laptops - they want laptops that can be used for work and play, essays and chatting, graphing lab data and playing games. Our campaign highlights the two sides to students: their studious side and their fun side. No matter what you feel like doing, a Next Class laptop can handle it all.

Role: Concepting, Lead Design
At Critical Mass 2012 Advertising, Art Direction, Design
Bestbuyon.com Best Buy On a is a Best Buy entertainment property dedicated to promoting the latest in tech and entertainment, from movies, gadgets and games to game-changers.

Role: Concepting, Lead Design
At Critical Mass 2012 Design, Web Design
Little Boy Shoes In this concept, I rebranded Onitsuka Tiger shoes by Asics into a counterculture street product. Based on Japanese post-apocalyptic film language, WWII references and Japanese kawaii culture, Little Boy contrasts the severity of the expression “Little Boy” with a smiling Buddha.

This project was featured in Applied Arts Magazine and Design School Confidential by Steven Heller.

Grad portfolio
Illustrations by Justin Tan
Photos by Bradley Shuba 2012 Advertising, Art Direction, Design
Best Buy Spring Cameras Best Buy wanted a campaign top showcase their latest array of camera technology from DSLRs to simple point-and-shoots. In collaboration with the creative team, I designed a sleek banner campaign based on the “personality” of each camera. The client was thrilled with the result.

Role: Concepting, Art Direction, Design
At Critical Mass 2012 Advertising, Art Direction, Design
Of Fools & Gold Of Fools And Gold is the debut LP from Jason Zerbin. The artwork reflects the narrative of the album, the exploration and search for something deeper and more meaningful in our world. The imagery of sailing and discovery is used to invite the viewer into the adventure.

Client: Jason Zerbin 2012 Art Direction, Design, Illustration
Lead, Follow FFWD Magazine asked me to participate in a series which features the work of local artists. My contribution piece is inspired by the idea of "the blind leading the blind".

Client: FFWD Magazine 2012 Illustration
Control Records My concept for an exclusively vinyl music store that caters to all those crazy audiophiles out there. Because vinyl lovers are in the minority, why not pretend like vinyl is the way to go...in fact it's sponsored by the state. Orwellian, but only with music. Design pieces ranged from identity and ads to collectible toys and store design.

Grad portfolio 2012 Advertising, Design
Float or Flail The Joe wanted a hand-drawn, illustrative album cover. It was the perfect opportunity to draw a giant wolf man and create hand-drawn type.

Client: The Joe 2012 Packaging, Illustration, Design
Musician's Guide Vue Weekly Magazine released monthly articles on "How To Be A Musician", a guide to handling the challenges that an independent musician faces. I was asked to create a series of Sci-Fi illustrations for the stories.

The articles are about home recording, studio recording, DIY releases, the modern record label, and strategies for conquering the industry.

October 2008 - February 2009
Client: Vue Weekly Magazine 2012 Illustration
Personal Illlustrations Exploration and personal illustration work. 2012 Illustration